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Real Simple Syndication feeds, otherwise known as RSS feeds, are a very convenient way for website owners and bloggers to reach out to their subscribers and fans in real time. There used to be a time when people had to make an effort to go back to websites and blogs that they enjoy. The disadvantage of this is, of course, over time they fell away from many sites. Today, this hassle has been eliminated as people can subscribe to RSS feeds and get updates from their favorite websites and blogs.
A site owner or blogger can send out notifications whenever they put up new content, a new post to their blog, or even a new promotion. RSS feed subscribers receive instant notification, so, they do not have to remember to go back on their own just to check for updates.
The notifications can be sent out whenever you add something new to your blog, put up fresh content on your website, or even when you put up an audio or video file. You can actually also decide how your notifications are formatted, choosing between full text posts or summaries.
In addition to the point of alerting your fans and subscribers that you have put out something new, you can also attract new fans or subscribers via use of RSS feeds. RSS feeds has the capability as well for new people can discover your website.
Below are 5 quick tips to increase targeted traffic to your website using RSS feeds:
1. Research is always the first step when incorporating something new into your marketing plan. Do some reading up on RSS feeds so you fully understand how to use them to draw targeted traffic to your website. You don't need to understand all the complicated ways that RSS feeds can be used before you get started. What you need is a good understanding of what the feeds are and how to use them before you really get going. Reading right here is a great step in the right direction.
2. The going may get a little complicated getting the code for your RSS feed onto your website correct. Choose your feed reader with care and follow the instructions carefully as to how to get it on your site in the right place. You would also need to do a test by having someone you trust subscribe. Everything should be working fine when others can access the RSS feed icon, and they can start following you via the feed.
3. Use popular feed readers or aggregators so that you can reach out to as many people within your target market as possible.
4. Aggregators will determine the location of new content on your website by the web address you type in after every piece of new content you publish. This will then let your readers locate the new content on your website when it is distributed via the feeds.
5. Your RSS feeds will only draw targeted traffic to your website or blog if the posts you broadcast are of high quality. You always have to baear in mind or think that every article, blog post, video, or piece of content is a representation of you. Put out high quality content that dds value to others and you will find that tons of traffic will flock to your website through RSS feeds.
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